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Paris Tops Euromonitor’s 2025 City Destinations Index for Fifth Year

The report underscores a shift toward higher‑spending visitors over raw volume.

Overview

  • Europe dominates the latest top 10, with Madrid in second place and Tokyo third as Asia’s highest‑ranked city.
  • London falls to No. 18 from No. 13 last year, despite strong infrastructure scores and weaker results in policy, safety and sustainability.
  • Bangkok leads global international arrivals with an estimated 30.3 million trips in 2025, followed by Hong Kong and London.
  • New York ranks No. 6 as the only U.S. city in the top 10, while Los Angeles climbs to No. 13 and Orlando leads tourism performance after major theme park expansions.
  • Event and infrastructure boosts shape outcomes, including Paris’s Notre Dame reopening and Tokyo’s Narita airport expansion plans.