Paris Olympics Opening Ceremony Draws Record Viewership Since 2012

The 2024 Paris Games' stunning riverfront spectacle captivates 28.6 million viewers across NBC and Peacock.

The viewership marks a 60% increase from the Tokyo 2021 Opening Ceremony.
NBC's streaming platform Peacock saw its highest entertainment event viewership ever.
The ceremony featured unique elements, including athlete parades on the Seine and performances by Lady Gaga and Celine Dion.
NBCUniversal's extensive promotion and production efforts contributed to the strong ratings.
The event's success sets a positive tone for the rest of the Paris Olympics.