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Paris Olympics Opening Ceremony Draws Record Viewership Since 2012

The 2024 Paris Games' stunning riverfront spectacle captivates 28.6 million viewers across NBC and Peacock.

Overview

  • The viewership marks a 60% increase from the Tokyo 2021 Opening Ceremony.
  • NBC's streaming platform Peacock saw its highest entertainment event viewership ever.
  • The ceremony featured unique elements, including athlete parades on the Seine and performances by Lady Gaga and Celine Dion.
  • NBCUniversal's extensive promotion and production efforts contributed to the strong ratings.
  • The event's success sets a positive tone for the rest of the Paris Olympics.