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Paris Olympics Draws Second-Largest Audience with 35 Million Viewers

NBC's combined live and primetime coverage sees significant boost from Tokyo 2020, driven by key events and star performances.

  • Sunday's viewership more than doubled the comparable day from the Tokyo Olympics.
  • NBC's primetime window averages 33 million viewers over ten days, up 80% from Tokyo.
  • Streaming on Peacock and NBCU platforms contributed 4.5 million viewers.
  • Key events included Noah Lyles' 100m win, Suni Lee's uneven bars performance, and U.S. women's basketball.
  • The opening Sunday remains the highest-viewed day with 41.5 million viewers.
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