Paris Olympics Day One Draws Over 32 Million Viewers on NBCUniversal Platforms

Viewership for the first day of the Paris Summer Olympics shows an 83% increase over the Tokyo Games, driven by strong performances and extensive coverage.

• NBCUniversal's coverage included NBC, Peacock, USA Network, CNBC, E!, and various digital platforms.
• The audience for Saturday's events reached 32.4 million, surpassing the Tokyo Olympics' first-day viewership of 17.7 million.
• Streaming on Peacock alone contributed 4.7 million viewers, reflecting high digital engagement.
• Key events included medal-winning performances in swimming and strong showings in soccer, beach volleyball, and gymnastics.
• The Opening Ceremony on Friday also attracted significant viewership, with 28.6 million tuning in.

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