Overview
- The four-day salon runs November 6–9 in Paris, featuring roughly 1,000 exhibitors and about 110,000 visitors expected.
- Duralex reports brisk sales at its stand and says it secured more than €20 million in citizen investment this week.
- Exhibitors cite higher French production costs for materials, wages and charges as a key barrier to wider adoption.
- Some producers advocate scale and mass‑retail partnerships to cut prices, pointing to €1 toothbrushes from La Brosserie française.
- Others stress durability to justify upfront cost, such as a €120 French-made jean framed as roughly €12.90 per year over a decade.