Overview
- The Paris judicial court rejected a request to suspend the iPhone tracking-permission system, keeping it active in the country for now.
- Apple said it welcomed the decision and reiterated its support for strong user privacy protections.
- Advertising and digital trade groups had argued the feature harmed their business by limiting tracking and measurement.
- Introduced in iOS 14.5, the system requires apps to ask permission to track, and choosing “Ask App Not to Track” blocks access to the device’s advertising identifier.
- France’s competition authority fined Apple €150 million last year over the feature, and Apple has warned that wider European regulatory pressure could force it to withdraw it from the EU.