Overview

• Parívie is a six-product skincare line priced from $38 to $125, developed under Paris Hilton's 11:11 Beauty brand in partnership with Guthy-Renker and Alexandra Marsh.
• The collection features clinically tested formulas, including the proprietary Infinite Youth Technology peptide, designed to boost collagen, reduce aging signs, and protect skin from environmental stressors.
• Hilton’s full ownership of Parívie distinguishes it from her previous licensing deals, marking a new entrepreneurial milestone for the celebrity.
• Inspired by her fans and concerns about toxic skincare ingredients, Hilton was deeply involved in the product development process over nearly three years.
• Parívie is now available online at parivie.com, with plans for a strategic retail rollout in fall 2026.