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Paris Hilton Becomes Paul Mitchell Global Ambassador as She Revisits Early-2000s Haircut Story

The year-long partnership spotlights campaign looks that connect her bob-era pivot to her message of deep conditioning.

Overview

  • Hilton told Us Weekly that a Hollywood stylist in the early 2000s cut her waist-length hair to ear length without warning, prompting her to call her sister in shock.
  • She said she added extensions to shape the chop into a short bob that she embraced publicly and that she believes helped drive a wider trend.
  • Paul Mitchell confirmed Hilton as its Global Ambassador in a year-long collaboration, with the company praising her long-running influence on beauty culture.
  • New campaign images feature Hilton in varied styles, including a blunt bob, a high ponytail with a sideswept fringe, and long waves.
  • Hilton emphasized deep conditioning and high-quality products as essentials for hair frequently styled on set and at events.