Overview

• The Absolut-ly Wicked Good Cocktail Collection is available for presale to consumers 21+ on Absolut’s website and at participating retailers.
• The kit features a bottle in a reversible pink-and-green sequin sleeve, edible glitter garnishes, The Grimmerie recipe book, and a Fandango gift card.
• Absolut confirmed it will donate 100% of collection proceeds and add $50,000 to 11:11 Media Impact, Hilton’s social-impact division.
• Hilton will help select 11 fans from social submissions to receive kits, and one winner will get a trip for two to the New York City premiere of Wicked: For Good.
• Forbes reports the donation through 11:11 is earmarked to support 21-plus individuals in the LGBTQ community, and the campaign emphasizes inclusivity and standing up for what’s right.