Overview

• Star power eclipsed design throughout the week, with A-list arrivals turning runway shows into global spectacles.
• Beyoncé’s custom head-to-toe denim by Pharrell Williams sparked a social-media frenzy and set the season’s tone.
• Major fashion houses now prioritize Instagram, TikTok and Weibo viewers over physical attendees.
• K-pop idols like J-Hope and Jackson Wang livestreamed menswear shows, transmitting trends instantly from Seoul to São Paulo.
• Fast-fashion platforms such as Shein and Temu convert viral celebrity moments into affordable collections within days.