Overview

• The Tribunal des activités économiques de Paris ruled that MediaTransports, SNCF's advertising arm, unjustifiably refused to display ads for Jordan Bardella's book, 'Ce que je cherche.'
• The court determined that the campaign's visual did not have a political nature and posed no threat to public order, contradicting MediaTransports' neutrality claims.
• Jordan Bardella and Editions Fayard celebrated the ruling as a victory for freedom of expression and contractual rights in public advertising.
• MediaTransports had initially cited political neutrality requirements as the reason for rejecting the campaign but was found to have violated its contractual obligations.
• The case highlights ongoing debates about political neutrality, external pressures, and the balance between state-run neutrality policies and individual rights in public spaces.