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3h ago

Paris Court Orders Meta to Remove Alcohol-Promoting Posts and Disclose Authors

The ruling enforces France’s strict alcohol advertising limits on influencer content, compelling Meta to share identifying data with a public‑health group.

Avec un verre de Spritz à la main ou une bouteille de vodka à mettre dans la sauce des pâtes, ils sont treize influenceurs à avoir été épinglés.
La justice française a fait retirer à Meta (Facebook, Instagram) une vingtaine de publications qui font la promotion de l'alcool, a annoncé mardi l'association Addictions France

Overview

  • Addictions France revealed that the Tribunal judiciaire de Paris issued the order in early April, with the group announcing it publicly on August 19.
  • Roughly twenty Instagram posts from 13 influencers were targeted, including content by chef Juan Arbelaez and TV host Malika Ménard.
  • One cited example shows Arbelaez holding a bottle of wine alongside comedian François-Xavier Demaison, which the judge deemed promotional.
  • Instagram said the listed posts are no longer visible in France because the platform is complying with a legal request to restrict the content.
  • The decision builds on a 2023 court win for Addictions France and curbs industry claims that certain influencer posts fall outside France’s advertising prohibitions.