Overview

• The bakery opened on the ground floor of Zaisan Square in southern Ulaanbaatar with roughly 90 seats and a premium café design.
• SPC said two additional locations in central Ulaanbaatar are slated to open before year-end.
• The Mongolia rollout is being executed under a 2024 master franchise agreement with local operator Foodcorp.
• The company cited strong affinity for Korean brands and double-digit growth in food and dining as key reasons for entering the market.
• SPC is scaling overseas supply with a completed production center in Johor, Malaysia, and a new bakery plant under construction in Texas.