Overview
- The production officially opened on Broadway on Tuesday and plays at the August Wilson Theatre for a strictly limited 20-week engagement through January 3, 2027.
- Writer Levi Holloway and director Felix Barrett staged an original story inspired by the Paranormal Activity films that follows a couple, James and Lou, and stars Travis A. Knight and Cher Álvarez in their Broadway debuts.
- Design and illusion work are central to the show: Fly Davis’ two-story, multiroom set and Chris Fisher’s 40-plus illusions work with Anna Watson’s lighting, Gareth Fry’s sound and Luke Halls’ projections to deliver cinema-style jump scares live onstage.
- Opening-night coverage praised the technical craft and the loud, communal audience reactions while several critics flagged a thin central plot, uneven pacing and occasional sightline or visibility problems in the large house.
- The show transferred to Broadway after sold-out regional and West End runs, producers promoted a special performance hosted by franchise producer Jason Blum the day after opening, and its early buzz positions the run as a test of whether experience-driven horror can broaden Broadway’s audience mix.