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Paranormal Activity Opens on Broadway

Immersive illusion, sound, projection bring the film franchise’s scares to a limited Broadway run to test event-style programming for younger audiences.

Overview

  • The production officially opened at the August Wilson Theatre on Tuesday, August 25, after beginning previews on August 14 and is scheduled for a strictly limited 20-week engagement.
  • Producers include Jason Blum and Paramount with regional and commercial partners, and Blum will host a special performance of the show on August 26.
  • The stage play, written by Levi Holloway and directed by Felix Barrett, tells a distinct couple-focused story set between Chicago and London rather than retelling the films.
  • Cher Álvarez and Travis A. Knight lead the cast as Lou and James with several company members making their Broadway debuts and many reprising roles from earlier sold-out runs in London and Los Angeles.
  • The creative team emphasizes technical effects—illusion design, layered sound and video projection—to translate the franchise’s cinematic horror into a live theatrical experience and to drive box-office buzz.