Particle.news

Download on the App Store

Paramount's 'Smile 2' Offers Free Preview with a Smiling Challenge

To watch the first seven minutes of 'Smile 2' online, viewers must maintain a smile, monitored by facial recognition technology.

  • The first seven minutes of 'Smile 2' are available online for free, but viewers must smile continuously to keep the video playing.
  • This unique promotional strategy requires users to activate their webcams, with the video pausing if a smile is not detected.
  • The film, directed by Parker Finn, has already grossed over $100 million worldwide, following the success of its predecessor.
  • 'Smile 2' features a storyline about a pop star facing supernatural and personal demons, with Naomi Scott leading the cast.
  • The original 'Smile' became a sleeper hit due to its viral marketing, and 'Smile 2' continues this trend with its innovative preview challenge.
Hero image