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Paramount’s Golden Globes UFC Cameo Draws Backlash, Fuels Streaming Concerns

Reports of a near-minute lag on Paramount+ during the telecast raise worries just days before the platform’s first UFC event streams on January 24.

Overview

  • Mackenzie Dern and Brian Ortega made a brief, non‑verbal walk-on in branded gear during the CBS Golden Globes broadcast after being introduced as “security” for the next presenters.
  • Viewers on social media criticized the segment as random corporate promotion and complained it ate into airtime as other awards were rushed or moved off-air.
  • The appearance promoted Paramount’s reported $7.7 billion, seven‑year U.S. rights deal that took effect January 1, placing UFC events on Paramount+ with select broadcasts on CBS.
  • The UFC amplified the moment on its official channels, and Ortega characterized the crossover as live entertainment aligning with the promotion’s new media home.
  • Paramount+ users reported the stream trailing the live CBS feed by roughly a minute, prompting fears of spoilers and live‑betting issues ahead of UFC 324.