Overview
- Halley, a veteran of roughly 18 years, will remain through March before transitioning to an advisory role alongside Askinasi.
- Paramount named Jay Askinasi chief revenue officer in October, and he began in early November with direct oversight of advertising and client relationships.
- Executives are refocusing sales on a unified streaming ad infrastructure to better compete with platforms such as Amazon, Google and Netflix.
- In the most recent quarter, TV revenue fell 12% and TV ad revenue dropped 12%, while direct-to-consumer revenue rose 17%.
- People familiar with the sales division described the new structure as awkward, even as Halley is credited with ad-tech advances including OpenAP leadership, a VideoAmp deal, Pluto’s ad buildout and an overhauled upfront approach.