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Paramount/CBS Secures $7.7 Billion UFC Rights After Netflix Balks at Full Slate

TKO says Netflix sought only monthly pay-per-views, opening the door to Paramount’s seven-year package.

Overview

  • TKO president Mark Shapiro said negotiations with Netflix were close but collapsed because the streamer refused to carry UFC’s full event volume and wanted only the monthly pay-per-views.
  • The confirmed seven-year, $7.7 billion U.S. deal shifts UFC events to Paramount+ beginning January 2026, with select marquee cards on CBS and no extra pay-per-view charge for subscribers.
  • UFC content departs its ESPN+ model, where fans previously paid an additional fee for numbered cards beyond the subscription price.
  • Shapiro noted Netflix viewed its WWE Raw commitment as sufficient weekly volume and is prioritizing one-off spectacles, citing recent CrawfordÁlvarez and the upcoming Jake PaulGervonta Davis boxing events on the service.
  • Event cadence for Fight Night cards in 2026 remains uncertain, while Dana White has said post-fight performance bonuses will increase when the new agreement takes effect in January.