Overview

• Askinasi starts Nov. 3 and will lead monetization and the buildout of a unified advertising platform across Paramount’s portfolio.
• He will dual-report to CEO David Ellison and president Jeff Shell under the company’s post-acquisition leadership structure.
• John Halley remains president of Paramount Advertising and will report to the new CRO.
• The remit includes overseeing ad sales, partnering with product teams, leveraging data and ecosystem partnerships, and advancing digital-first strategies.
• He joins from Roku, with prior leadership roles at Publicis Media Exchange U.S., AT&T and RUN, becoming the latest senior hire since the Skydance deal closed.