Overview
- International music specialty channels, including MTV 80s, MTV 90s, Club MTV, MTV Live and several Pluto TV music feeds, were taken off air at year-end.
- From Jan. 1, 2026, MTV’s remaining feeds drop regular music-video blocks in favor of reality and entertainment programming.
- Paramount cites collapsing linear viewership and competition from YouTube and TikTok as reasons for ending the music-TV model.
- The company has trimmed more than $500 million from linear TV since mid-2024, closed studios and is redirecting investment to Paramount+.
- In Germany, the final curated block aired early Dec. 31, ending with Kraftwerk’s “Musique non stop”; a U.S. MTV HD channel continues with a reality focus.