Particle.news

Paramount Sets Danny McBride’s G.I. Joe for October 20, 2028

The appointment of Danny McBride with Bradley Cooper as Duke signals Hasbro Entertainment’s push to reboot its toy brands by pairing bold creators with major stars.

Overview

  • Paramount announced on Friday, Nov. 6, 2026 that Danny McBride will direct and co-write a reimagined G.I. Joe, with Bradley Cooper cast as Duke and a wide release scheduled for October 20, 2028.
  • The film is produced for Hasbro Entertainment by Lorenzo di Bonaventura, Mark Vahradian, and Zev Foreman, reflecting Hasbro’s stated strategy of elevating its IP through high-profile creative partnerships.
  • Paramount and outlets say plot details and a production start date remain under wraps, so key casting beyond Cooper and the shooting timeline have not been disclosed.
  • The reboot follows three earlier big‑screen G.I. Joe films that had mixed results, including Snake Eyes (2021), which earned about $40 million at the box office and informs the studio’s cautious, talent-first approach.
  • Paramount also moved its Paranormal Activity reboot to Oct. 22, 2027, showing a broader studio push to place genre and franchise releases in the fall movie season and to finalize calendars well in advance.