Overview
- Paramount+ will carry live coverage of the entire Unleash the Beast season beginning December 12, 2025, spanning five months across 19 cities in 17 states.
- CBS will continue to air a PBR Game of the Week during the 2026 season as part of a rights relationship with PBR that runs through 2030.
- Financial terms of the five-year agreement were not disclosed by the companies.
- The deal extends Paramount’s recent rights build with TKO properties, including a seven-year, $7.7 billion UFC agreement and plans for Zuffa Boxing on Paramount+, with IMG advising PBR on negotiations.
- The 2026 slate includes debuts at Boston’s TD Garden and Florida State’s Doak Campbell Stadium and culminates with World Finals events in Fort Worth on May 7–10 and May 14–17; CBS’s October PBR telecast averaged 2.70 million viewers.