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Paramount Secures Exclusive UFC Rights in $7.7 Billion Deal, Phasing Out U.S. PPV

The seven-year pact ends U.S. PPV by shifting all events to Paramount+ subscriptions; key terms on fighter pay, broadcast windows, a proposed July 4 White House show remain in flux.

Overview

  • The seven-year contract, valued at $7.7 billion, shifts U.S. rights for all UFC programming to Paramount+ with select simulcasts on CBS from 2026.
  • Paramount+ subscribers will access every UFC event at no extra cost, marking the end of the U.S. pay-per-view model.
  • TKO Group’s shares rose nearly 8% following the announcement, while Paramount’s stock declined about 2.4%.
  • Paramount has signaled plans to pursue UFC rights outside the United States as those markets become available.
  • Negotiations are ongoing over fighter compensation tied to former PPV buy rates, broadcast scheduling and logistics for a planned July 4, 2026 White House event.