Overview

• On June 23, Paramount+ updated its ad-free tier name from Paramount+ with Showtime to Paramount+ Premium.
• The rebrand reflects the sampling of Showtime programming now available on the lower-cost Essential plan, reducing branding confusion.
• Paramount+ Premium remains priced at $12.99 per month or $119.99 per year, while the Essential tier continues at $7.99 per month.
• The cable channel will continue to use the Paramount+ with Showtime brand on cable, satellite and live-TV platforms.
• The move follows broader industry branding shifts, including Warner Bros. Discovery’s decision to restore HBO to HBO Max.