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Paramount+ Rebrands Ad-Free Tier as Premium, Drops 'Showtime'

Maintaining its $13 monthly price alongside full Showtime access, Paramount positions the rebrand as a unification of its streaming tiers.

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Overview

  • On June 23, Paramount+ renamed its ad-free subscription from Paramount+ With Showtime to Paramount+ Premium.
  • The Premium plan continues at $13 per month and includes the full Showtime library plus live streams of local CBS stations.
  • Showtime-branded cable channels and the Paramount+ With Showtime network on live TV services will keep their existing names.
  • Paramount+ Essential remains an $8-per-month ad-supported tier with a sampling of Showtime programming.
  • The rebrand follows industry moves to streamline premium streaming brands, echoing Warner Bros. Discovery’s restoration of HBO to HBO Max.