Overview

• Paramount appointed Shannon Buck to lead communications and PR for its Direct to Consumer division, which includes Paramount+ and Pluto TV.
• She will oversee global communications and publicity strategy in close collaboration with Direct-to-Consumer Chair Cindy Holland and Chief Communications Officer Melissa Zuckerman.
• Holland announced the hire in an internal memo stating Buck will officially join the team starting tomorrow.
• Buck most recently served at NBCUniversal as EVP integrated communications and previously led Peacock publicity for titles including Love Island and The Traitors.
• Earlier at Netflix, she ran series publicity on campaigns such as Bridgerton, Stranger Things, The Queen’s Gambit and The Crown, a track record Holland cited for driving subscriber acquisition and retention.