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2h ago

Paramount Installs Bari Weiss to Lead CBS News After Buying The Free Press

Analysts frame the move as a bid to reposition CBS, testing Weiss's promise of traditional, trust-first journalism.

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‘You don’t put Weiss in charge of your mainstream media organization if you are seeking only minor changes’
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Overview

  • Paramount completed its purchase of The Free Press and, in the same stretch of announcements, named its founder Bari Weiss editor-in-chief of CBS News.
  • Weiss pledged to uphold core journalistic values and make CBS "the most trusted news organization in the world," despite a career largely rooted in opinion writing rather than broadcast news leadership.
  • Inside CBS, some employees voiced skepticism about her experience, with one telling The Independent there were "eye rolls" and saying Weiss was "cosplaying as a broadcast journalist."
  • Media analysis from outlets including The Atlantic and The Week suggests her tenure could steer coverage toward Free Press–style stories and intersects with merger politics and perceptions of favor with the president and the FCC.
  • Fresh reporting highlighted that Weiss reportedly failed an audition to replace Meghan McCain on The View, as The Free Press touts about 1.5 million subscribers and Paramount targets center-left to center-right audiences.