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Paramount+ Becomes Streaming Home for PBR’s Unleash the Beast in New Five-Year Deal

The move underscores Paramount’s plan to aggregate TKO sports on Paramount+.

Overview

  • The five-year pact installs Paramount+ as the primary streaming home beginning with the 2026 season opener on Dec. 12, with live coverage of the full five-month tour across 19 cities in 17 states.
  • CBS keeps a weekly broadcast window with a PBR Game of the Week under a rights relationship that runs through 2030.
  • Pluto TV continues distribution via the PBR RidePass free, ad-supported channel launched in 2021.
  • Highlights of the 2026 schedule include debuts at TD Garden and Doak Campbell Stadium plus returns to Madison Square Garden and Pittsburgh, with World Finals events in Fort Worth May 7–17.
  • The announcement follows Paramount’s reported seven-year, $7.7 billion UFC agreement that places all UFC events on Paramount+ starting in 2026 with select cards on CBS and Zuffa Boxing streaming on the service.