Overview
- Paramount+ and Arsenal announced the partnership on Nov. 28 with a co-branded video narrated by club legend Thierry Henry titled “For the Love of the Team.”
- Paramount+ branding will run in-stadium on men’s and women’s match days, with presence on big screens, matchday programs and other fan experiences.
- Arsenal and Paramount+ will run coordinated social media campaigns promoting series including Taylor Sheridan’s Landman and Guy Ritchie’s MobLand.
- The first activation is timed to Landman’s return this season, featuring first-team players in content with influencer Sharky alongside Eberechi Eze, William Saliba and Gabriel Martinelli.
- The agreement follows the recently reported Paramount‑Skydance win of UEFA Champions League rights in the U.K. and Germany for 2027–2031.