Paramount and Nielsen Resolve Dispute with New Multi-Year Deal

The agreement restores Nielsen's measurement services across Paramount's platforms, enhancing data capabilities for advertising and programming strategies.

Paramount Global and Nielsen have signed a multi-year agreement, effective immediately, ending a months-long contract dispute.
The deal reinstates Nielsen's audience measurement services for Paramount's national and local broadcasts, cable networks, and streaming platforms like Paramount+ and Pluto TV.
Paramount has also licensed new Nielsen services, including advanced audience analytics, ad-supported streaming ratings, and expanded out-of-home measurement.
During the dispute, Paramount used VideoAmp for measurement, highlighting discrepancies and challenges in audience analytics across providers.
The resolution comes ahead of the TV industry's upfront sales season, with both companies emphasizing a commitment to adapting to a multiplatform media landscape.

The Hollywood Reporter