Overview

• Paramount Global and Nielsen have signed a multi-year agreement, effective immediately, ending a months-long contract dispute.
• The deal reinstates Nielsen's audience measurement services for Paramount's national and local broadcasts, cable networks, and streaming platforms like Paramount+ and Pluto TV.
• Paramount has also licensed new Nielsen services, including advanced audience analytics, ad-supported streaming ratings, and expanded out-of-home measurement.
• During the dispute, Paramount used VideoAmp for measurement, highlighting discrepancies and challenges in audience analytics across providers.
• The resolution comes ahead of the TV industry's upfront sales season, with both companies emphasizing a commitment to adapting to a multiplatform media landscape.