Paramount Advertising Division Faces Layoffs Amid $500M Cost-Cutting Plan
The layoffs are part of a broader strategy to reduce 15% of Paramount's U.S. workforce ahead of its merger with Skydance Media.
- Paramount Advertising, managing ad sales across multiple platforms including CBS and MTV, is undergoing significant layoffs.
- The cuts are part of a plan to save $500 million annually and involve reducing 2,000-3,000 jobs in the U.S. by the end of September.
- The layoffs are focused on eliminating redundant functions and streamlining corporate teams in areas like marketing, finance, and legal.
- Paramount expects to incur a restructuring charge of $300-$400 million in the third quarter as part of these cost-saving measures.
- The move comes ahead of a planned merger with Skydance Media, set to be finalized in the first half of 2025, which will see major ownership changes.