Paramount Adopts iSpot’s ‘Outcomes at Scale’ to Revolutionize Ad Metrics

The new tool enables advertisers to link ad exposure to consumer actions across TV and streaming platforms, marking a pivotal shift in the upfront ad market.

• Paramount Global will implement iSpot's 'Outcomes at Scale' product to measure consumer responses during the 2025 upfront ad market.
• The tool provides conversion-rate tracking, allowing advertisers to assess ad performance by linking exposure to tangible actions like purchases or website visits.
• This marks a shift from traditional reach-based metrics to impact-focused performance tracking, addressing challenges in a fragmented media landscape.
• iSpot's product, developed from earlier capabilities introduced in 2017, is designed to democratize access to advanced performance metrics by reducing cost and time barriers.
• Paramount's adoption of this tool highlights its commitment to innovation in ad measurement, following its past use of alternative vendors like VideoAmp during disputes with Nielsen.

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