Overview
- The CBFC granted a U/A 13+ certificate with no visual cuts, asking makers to mute words like “church,” “father,” and “bloody” and to replace “bastard” with “idiot” in subtitles; the final runtime is 136 minutes.
- Advance booking opened this week and sold about 10,000 tickets across online platforms in the first 24 hours, per Sacnilk, with sales expected to build through Thursday.
- Trade forecasts vary from roughly Rs 6–7 crore to near Rs 10 crore for day one, framing expectations for a decent theatrical launch.
- Janhvi Kapoor and Sidharth Malhotra addressed comparisons to Chennai Express, calling them a compliment while stressing the film’s different milieu, Kerala setting, and Janhvi’s half-Tamilian, half-Malayali character.
- The leads intensified promotions with city events and a Mumbai screening as Maddock Films positions the North–South romance and its music for broad appeal ahead of release.