Paralympics' TikTok Strategy Sparks Debate Over Humor and Respect
The account's use of viral trends and humor to engage audiences divides opinions among athletes and viewers.
- The IPC's TikTok account has gained 4 million followers and nearly 2 billion views with its humorous and viral content.
- Some athletes appreciate the humor, believing it reshapes conversations about disability and inclusion.
- Critics argue the account downplays athletes' accomplishments and mocks their disabilities.
- The IPC states that most complaints come from non-disabled individuals, while many athletes support the content.
- The account aims to balance humor with showcasing world-class sports and educating viewers about Paralympic events.