Overview

• The Parachute for Target collection debuted on April 27 at midnight PT, featuring over 200 bedding and bath products priced between $12 and $199.
• Products include duvet cover sets, quilts, pillows, towels, bath mats, robes, and throws, organized into five curated sub-collections: California Bungalow, Desert Oasis, Coastal Calm, Laid-Back Luxe, and Premium Plush.
• All items meet the Oeko-Tex Standard 100 certification, ensuring they are free from over 350 harmful chemicals and align with growing consumer demand for eco-conscious goods.
• The collection is available online and in select Target stores, with shoppers able to use free Drive Up, in-store pickup, and same-day delivery for Circle 360 members.
• Journalists predict the collection may sell out quickly due to high demand for Parachute's premium quality and Target's broad accessibility.