Overview
- PANTONE 11-4201 Cloud Dancer, described as a soft, billowy white, was named the 2026 selection and promoted as fostering relaxation, focus and creative renewal.
- This is the first time since the program began in 1999 that Pantone has chosen a white hue for its annual forecast.
- Responding to criticism, Pantone said the choice was based on emotional and creative resonance and not on politics, ideology or race, with Laurie Pressman adding that skin tones did not factor into the decision.
- Social media users and some commentators labeled the pick tone-deaf or “whitewashing,” drawing comparisons to the recent Sydney Sweeney/American Eagle discourse, while industry voices and lifestyle media highlighted styling and interior uses.
- Pantone listed brand partners planning Cloud Dancer-themed releases, including Motorola, Play-Doh, Post-it, Joybird, Command, Pura and Mandarin Oriental.