Overview
- Cloud Dancer is the first white ever chosen since Pantone launched the annual selection in 1999.
- Executives describe the hue as a billowy, serene neutral signaling calm, simplification and a fresh start in a fast-moving culture.
- The shade is specified as PANTONE 11-4201, the production standard manufacturers use to match the exact color.
- Pantone’s rollout includes an artist initiative starting with an Emiliano Ponzi tote and brand tie‑ins with Motorola, Play‑Doh, Post‑it, Joybird, Pura, Mandarin Oriental and Command.
- Coverage notes both enthusiasm for its versatility across 2026 fashion and interiors and criticism over the social connotations of choosing white, with Pantone saying skin tones did not factor into the decision.