Overview
- Pantone describes Cloud Dancer as a billowy, balanced white chosen to convey calm, clarity and a fresh start in an overstimulated culture.
- PANTONE 11-4201 is the first white selected since the Color of the Year program began in 1999, marking a pivot from recent warmer tones.
- Leatrice Eiseman and Laurie Pressman say the hue reflects a search for focus and balance between digital acceleration and human connection.
- Pantone announced a creative initiative featuring artist commissions, beginning with a limited‑edition Emiliano Ponzi tote, plus tie‑ins from partners including Motorola, Play‑Doh, Post‑it, Joybird, Pura and Mandarin Oriental.
- Reaction online is sharply split, with criticism of the pick as bland or politically fraught and defenders calling it a versatile neutral; Pantone officials say the choice is aesthetic, not political.