Overview
- Pantone named PANTONE 11-4201 Cloud Dancer as the Color of the Year 2026, marking the program’s first-ever white selection.
- Pantone’s Leatrice Eiseman describes the hue as a balanced, calming white that signals clarity and new beginnings.
- The institute positions the shade as a versatile neutral that quietly supports branding, packaging, interiors and fashion.
- Brands moved quickly: Joybird unveiled a Cloud Dancer interiors edit with Aquatic accents; Pura announced a limited fragrance; Play‑Doh announced a 70th‑anniversary set; Post‑it added the hue to its Neutrality notes line.
- Motorola announced a special‑edition device in Cloud Dancer co-created with Swarovski for The Brilliant Collection, with availability slated for Latin America.