Overview
- Pantone chose PANTONE 11-4201 Cloud Dancer, describing it as a billowy, balanced white intended to evoke serenity, clarity and a fresh start.
- It is the first time since the program began in 1999 that the Color of the Year is a shade of white.
- Executives emphasized the shade’s equal balance of cool and warm undertones to avoid the cold, sterile feel of optically bright whites.
- The institute launched an artist-focused initiative starting with a limited-edition Emiliano Ponzi tote, with further limited releases planned.
- Pantone signaled cross-industry rollouts for 2026, citing collaborations with Joybird, Post-it, Play-Doh, Pura, Mandarin Oriental and Motorola, alongside expected uptake in fashion and interiors.