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Pantone Names First White Color of the Year for 2026, 'Cloud Dancer'

Pantone says the bright white offers a calming reset for a visually overloaded year.

Overview

  • The announcement quickly drew polarized reactions on social platforms, with critics calling the pick tone-deaf or racist and others arguing it is a non-political design choice.
  • Pantone executives Leatrice Eiseman and Laurie Pressman describe Cloud Dancer as a billowy, balanced white intended to restore clarity, focus and a sense of new beginnings.
  • CNN reporting outlines the selection process and notes this is the program’s first white, chosen for a mix of warm and cool undertones to avoid a cold, sterile effect.
  • Industry observers expect the shade to influence fashion, interiors and consumer products in 2026 given Pantone’s broad sway over color trends.
  • Design outlets are already offering practical guidance for home use, emphasizing texture, layering and unexpected pairings to give the neutral a contemporary edge.