Overview
- Pantone 11-4201 Cloud Dancer is introduced as an airy white meant to convey calm, clarity and reconnection.
- Leaders Laurie Pressman and Leatrice Eiseman describe the choice as a blank-canvas reset intended to open space for imagination.
- Pantone says the selection stems from global trend analysis, color psychology and anthropological observation.
- Heavy interest followed the reveal, with reports that Pantone’s site briefly went down as the countdown ended.
- Brands moved quickly with tie‑ins, including Play‑Doh, Post‑it’s Neutrality Collection, Mandarin Oriental tea and spa experiences, and a Spotify multisensory playlist collaboration, as fashion houses also leaned into the shade.