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Pantone Names 'Cloud Dancer' 2026 Color of the Year, Faces Online Backlash

The company describes the off-white as a calming neutral, with branded releases slated across fashion and home.

Overview

  • Pantone selected Cloud Dancer (PANTONE 11-4201), a soft off-white, for 2026 and framed it as a cue for serenity, focus and creative renewal.
  • Executives Leatrice Eiseman and Laurie Pressman said the choice tracks design and cultural trends, and Pressman stated that skin tones did not factor into the decision.
  • Social media users and some designers criticized the pick as tone-deaf or suggestive of whitewashing, while right-leaning outlets dismissed the backlash as a woke overreaction.
  • Fashion and lifestyle coverage predicted broad use in wardrobes and interiors, presenting the hue as a versatile base for styling and home staging.
  • Pantone listed partners preparing Cloud Dancer products, including Motorola, Play-Doh, Post-it, Joybird, Command, Pura and Mandarin Oriental.