Overview
- Pantone named Cloud Dancer (PANTONE 11-4201), a soft off‑white described as calming and a blank canvas for creativity.
- The choice is the first time a white hue has been selected since the Color of the Year program began in 1999.
- Criticism from designers, media and social users cast the pick as tone-deaf or politically loaded, while other industry voices defended its versatility and contemplative quality.
- In a formal statement, Pantone said it does not assign political narratives to color and based the selection on global trend analysis and emotional resonance.
- Partner collaborations will roll out products in the shade, including from Motorola, Play‑Doh, Post‑it, Joybird, Command, Pura and Mandarin Oriental.