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Pantone Announces 'Peach Fuzz' as 2024 Color of the Year

The 'Velvety Gentle Peach Tone' Symbolizes Compassion and Connection, Influencing Trends Across Fashion, Design, and Technology

  • Pantone has announced 'Peach Fuzz' as the Color of the Year for 2024, marking the 25th anniversary of the program.
  • The color, officially known as Pantone 13-1023, is described as a 'velvety gentle peach tone' that symbolizes compassion, empathy, and a desire for human connection.
  • Peach Fuzz is expected to influence trends in fashion, interior design, beauty, and technology throughout 2024.
  • Several brands, including Motorola, Cariuma, and Shades by Shan, have already released products featuring the new color.
  • Pantone's choice reflects a shift towards softer, more comforting hues in response to global turmoil and post-pandemic norms.
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