Overview
- Parties describe the multiyear pact as the most lucrative licensing deal in women’s sports, with terms undisclosed and sources estimating annual WNBA card sales in the mid–eight figures after more than 100x growth since 2019, fueled by stars such as Caitlin Clark.
- Panini retains exclusive rights to produce WNBA trading cards and collectibles across flagship lines including Prizm, Donruss, Select and National Treasures.
- Players will receive a larger share of collectibles revenue than under the prior agreement, according to sources familiar with the deal.
- The renewal adds Panini Instant on-demand cards and digital collectibles and includes expanded commitments to player marketing and event sponsorships.
- The agreement was facilitated by OneTeam Partners and remains separate from Panini’s league deal, as the WNBPA continues CBA negotiations facing a Nov. 30 deadline.