Overview
- Panini and the WNBPA signed a multiyear renewal that keeps Panini as the exclusive trading-card partner and adds on-demand and digital products.
- The parties describe the agreement as the most lucrative licensing deal in women’s sports, though financial terms were not disclosed.
- An ESPN source says the extension increases players’ royalty share across Prizm, Donruss, Select, National Treasures, Panini Instant and digital.
- Panini also agreed to expanded commitments for player marketing and event sponsorships under the new pact.
- With CBA negotiations ongoing toward a Nov. 30 date, reported 100x growth into mid‑eight‑figure annual WNBA card sales boosts the WNBPA’s position, and the league’s separate Panini deal remains active.