Overview

• Panera introduced the Croissant Clutch on April 30, 2025, a limited-edition insulated bag designed to keep its Croissant Toast Sandwiches warm.
• The Croissant Clutch is priced at $39.50, includes a $15 Panera gift card, and is available for preorder with shipping expected in August 2025.
• The bag features a pleated design inspired by croissant layers, an insulated lining, a detachable gold chain strap, and a custom Panera 'P' emblem.
• Panera’s Croissant Toast Sandwiches, launched on April 16, 2025, feature croissant dough bread and are available in two varieties: Croque Monsieur and Fromage.
• The Croissant Clutch and sandwiches are part of Panera’s strategy to blend food, fashion, and function while engaging customers with playful, experiential branding.