Overview

• The collaboration marks Holler and Glow’s first partnership with a food franchise, translating Panera’s signature mac & cheese and bread bowl scents into vitamin E-infused balms.
• The two balms—S’Mac My Day with a creamy mac & cheese aroma and Get That Bread with a baked bread fragrance—come with a miniature spoon applicator mimicking the bread bowl experience.
• Priced at $8 for the duo, the lip balms are available beginning July 9 on Amazon and The Panera Shop website.
• On National Mac & Cheese Day, July 14, Panera will distribute free lip balm packs at select cafés and offer MyPanera members a $2 discount on mac & cheese entrées.
• Holler and Glow has built a reputation for TikTok-inspired beauty products priced between $5 and $18, expanding its range beyond traditional cosmetics with experiential food-themed collaborations.