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Panera and Holler and Glow Launch Mac & Cheese-Scented Lip Balms

Available now online for $8, the set will be given away free at select cafes on July 14 to celebrate National Mac & Cheese Day.

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Overview

  • The collaboration marks Holler and Glow’s first partnership with a food franchise, translating Panera’s signature mac & cheese and bread bowl scents into vitamin E-infused balms.
  • The two balms—S’Mac My Day with a creamy mac & cheese aroma and Get That Bread with a baked bread fragrance—come with a miniature spoon applicator mimicking the bread bowl experience.
  • Priced at $8 for the duo, the lip balms are available beginning July 9 on Amazon and The Panera Shop website.
  • On National Mac & Cheese Day, July 14, Panera will distribute free lip balm packs at select cafés and offer MyPanera members a $2 discount on mac & cheese entrées.
  • Holler and Glow has built a reputation for TikTok-inspired beauty products priced between $5 and $18, expanding its range beyond traditional cosmetics with experiential food-themed collaborations.